Industry:
E-commerce / Fashion
Challenge:
Sales had plateaued and existing campaigns lacked structured audiences, full-funnel segmentation or creative differentiation.
Approach:
Restructured campaigns on Meta & Google with funnel-based segmentation, scroll-stopping visuals, dynamic product ads, custom audience clusters and CRO improvements.
Insight:
Clear audience segmentation combined with seasonal new creatives delivered exponential uplift in conversion and purchase volume—even under strict ROAS constraints.