Case:
Asklipios – Private Medical Center (Healthcare)

Challenge:
Asklipios had low brand awareness among adults aged 25–44, combined with limited engagement across key digital touchpoints.
Previous communication lacked consistent storytelling and strong visual identity, which reduced recall and ad effectiveness.

Approach:
YouTube for Awareness

– High-reach in-stream and in-feed formats
– Targeting users by age, interest clusters, and healthcare-related signals

Meta Ads (Reach & Conversions)

– Reach-optimized campaigns for broad exposure
– Conversion-objective campaigns to re-engage high-intent audiences
– Google Display placements to reinforce message frequency and recognition

Creatives

– 6″/15″ short-form videos using problem → solution storytelling
– Strong USP-driven static visuals with clear CTA
– A/B testing on hooks, visuals, and messaging to optimize performance

Insight:
By combining full-funnel awareness distribution with emotional video storytelling and high-frequency retargeting, we significantly increased brand visibility and user recall among digitally active audiences aged 25–44.

#health #website