Case:
E-commerce Fashion Brand (Greece)
Challenge:
he brand needed to significantly increase online sales while maintaining strict ROAS/CPA targets. Despite a strong product range, performance had plateaued, and existing campaigns didn’t leverage structured audiences, full-funnel segmentation, or creative differentiation.
Approach:
We re-engineered the full Performance Marketing strategy across Meta & Google.
Our approach included:
– Complete restructuring of campaigns with funnel-based segmentation
– New creative system optimized for scroll-stopping visuals and seasonal drops
– Dynamic product ads with feed optimization
– Custom audience clusters (engagers, high-value purchasers, broad expansion)
– Continuous A/B testing on creatives, hooks, formats
– CRO-focused improvements based on GA insights (behavior patterns, mobile drop-off)

Insight:
Clear audience segmentation combined with seasonally-relevant creatives produced exponential uplift in both conversion rate and purchase volume — even under strict ROAS constraints.

#fashion #ecommerce