Case:
X-Power – Off-Road & Jeep Accessories (E-commerce)

Challenge:
X-Power faced high acquisition costs and low ROAS across several key SKUs in a highly competitive off-road accessories market.
Previous campaign structures lacked clear separation between upper-funnel and intent-based segments, leading to inefficient budget allocation and inconsistent performance.

Approach:
Meta Ads (Conversion-Focused)

– New campaign architecture optimized for Purchase events
– Structured segmentation: Prospecting, Retargeting, and Dynamic audiences

Google Performance Max & Search

– Full coverage of high-intent searches
– Automated inventory optimization
– Conversion-driven bidding strategies

Dynamic Remarketing (Google & Meta)

– SKU-level feed optimization
– Personalized product sequences based on user behavior

Creatives

– Product-driven statics and carousels with price, offer, and urgency messaging
– 15″ UGC-style videos and testimonial creatives for strong social proof
– Continuous A/B testing across formats, audiences, hooks, and value propositions

Optimization

– Daily ROAS tracking per product category
– SKU-level budget reallocation to top performers
– Funnel segmentation: Prospecting vs. Retargeting vs. Loyalty

Insight:
By combining SKU-level optimization with a structured performance funnel and high-intent creative formats, we unlocked scalable and profitable growth—even in a competitive niche with rising media costs.

#Jeep #ecommerce