Mayfair Style
Fashion E-Commerce Digital Marketing Case Study
Mayfair Style is a modern women’s fashion e-commerce brand focused on contemporary style, trend-driven collections, and a seamless online shopping experience. Unibox partnered with the brand to redesign its digital presence and develop a performance-driven marketing strategy focused on growth, visibility, and online sales. The brand operates in the highly competitive women’s fashion market, where strong visual identity, fast user experience, and high-performing advertising campaigns are critical for success.
Project Objective
The main goal of the project was to:
• Create a modern and conversion-focused fashion e-shop
• Strengthen the brand’s online presence and visual identity
• Increase brand awareness across digital platforms
• Drive consistent e-commerce sales through performance marketing
• Build scalable acquisition channels through Meta, TikTok, and Google Ads
Our Approach
Unibox designed and implemented a complete fashion e-commerce growth strategy combining web design, creative branding, and paid media performance.
E-Commerce Website Development
We redesigned and developed the new e-shop experience with a focus on:
• Modern fashion-oriented UI/UX
• Mobile-first shopping experience
• Faster navigation and optimized product discovery
• Conversion-focused customer journey
• Improved product presentation and category structure
The new website was built to support both branding and high-performance e-commerce campaigns.
Meta Ads for Fashion E-Commerce
We launched targeted Meta Ads campaigns focused on:
• New collection promotions
• Best-selling products
• Retargeting audiences
• Conversion campaigns for online purchases
• Brand awareness and engagement campaigns
The strategy focused heavily on creative testing and visual storytelling tailored to the fashion industry.
TikTok Advertising Strategy
To expand reach and connect with younger audiences, we developed a dedicated TikTok Ads strategy using trend-based creative content and short-form product videos designed to maximize engagement and product discovery.
Google Ads
Performance
Campaigns
We implemented Google Ads campaigns targeting high-intent fashion shoppers through:
• Search campaigns
• Shopping campaigns
• Performance Max campaigns
• Dynamic remarketing
This helped increase visibility for users actively searching for women’s fashion products online.
Results
The collaboration helped establish a stronger and more competitive digital presence for the brand through:
• A fully redesigned and optimized fashion e-commerce website
• Increased online visibility across multiple digital channels
• Stronger customer engagement and brand awareness
• Performance-driven advertising campaigns focused on scalable growth
Services Delivered
• E-Commerce Website Design & Development
• Fashion Digital Marketing Strategy
• Meta Ads Campaign Management
• TikTok Ads Strategy
• Google Ads Management
• Performance Marketing
• Creative Direction for Fashion Campaigns
