Sofa.gr – Furniture & Home Living Brand
E-commerce & Retail Digital Marketing Case Study
Sofa.gr is a modern furniture and home living brand offering stylish and functional solutions for contemporary homes. With both e-commerce operations and physical store locations, the company required a digital marketing strategy capable of supporting online sales growth while also increasing visibility for its retail presence.
Unibox partnered with Sofa.gr to develop and execute a multi-channel performance marketing strategy focused on brand visibility, customer acquisition, and omnichannel growth. Through a combination of Meta Ads, Google Ads, social media management, and newsletter marketing, the brand strengthened its digital presence and improved communication with both existing and potential customers.
Project Objective
The primary objective of the project was to increase online sales while simultaneously strengthening awareness of Sofa.gr’s physical store locations.
Key goals included:
• Increasing e-commerce traffic and conversion opportunities
• Strengthening the brand’s digital visibility in the furniture market
• Promoting physical store locations through targeted advertising
• Building consistent communication across social media and email marketing channels
• Improving customer retention and repeat engagement
Performance Advertising
To support both online and offline growth, Unibox implemented a performance-driven advertising strategy across Meta Ads and Google Ads.
Campaigns focused on:
• Furniture and home decor product promotion
• E-commerce sales campaigns
• Store location awareness campaigns
• Remarketing audiences and returning visitors
• High-intent search traffic targeting through Google Ads
The advertising strategy was continuously optimized based on user behavior, campaign performance, and seasonal demand trends.
Social Media & Brand Communication
To strengthen the brand’s online identity and audience engagement, Unibox developed a consistent social media communication strategy focused on:
• Product presentation and lifestyle-oriented content
• Brand awareness campaigns
• Promotional and seasonal campaigns
• Audience engagement and community growth
• Creative content aligned with the brand’s visual identity
Newsletter Marketing
Newsletter campaigns were implemented to maintain direct communication with customers and support ongoing sales activity.
The strategy included:
• Promotional newsletters
• Product-focused campaigns
• Seasonal offers and announcements
• Customer re-engagement campaigns
• Retention-focused email communication
Services Delivered
• Social Media Management
• Meta Ads Campaign Management
• Google Ads Campaign Management
• Performance Marketing Strategy
• Store Location Promotion Campaigns
• Newsletter Marketing
• E-commerce Advertising Strategy
Results
The digital strategy helped Sofa.gr strengthen its online presence while supporting both e-commerce growth and store visibility.
Key outcomes included:
• Increased digital visibility across multiple channels
• Improved engagement through social media communication
• Growth in website traffic and customer reach
• Stronger awareness for physical store locations
• Enhanced customer retention through newsletter marketing
